Port Season is here and it’s time for Taylor’s
At Taylor’s, Port Season begins when the clocks go back and the first leaves start to fall. For 2021, Taylor’s are launching a new digital campaign across Instagram and Facebook that embraces the conviviality and versatility of Port as days get shorter and the nights draw in.
Taylor’s have worked with creative agency, Keko London. Spread across several social media platforms, the campaign will focus on Taylor’s LBV, highlighting the wine’s versatility throughout the key moments that make up the autumn and winter Port Season: Autumn, Halloween, Bonfire Night, Christmas and New Year’s Eve. The video has captured the spirit of Port Season in a unique way, creating the notion of coming together through shadow play alongside real elements. It is an invitation to have a glass of Taylor’s throughout the coming months instead of just traditionally at Christmas.
LBV was developed as a high quality but more affordable and immediately drinkable alternative to Vintage port to be enjoyed by the glass on everyday occasions. It was initially created in 1970.
Andrew Hawes, Managing Director at Mentzendorff, the UK Agent for Taylor’s, says: “Taylor’s new digital advertising campaign will support the brand’s broad trade distribution at the end of a challenging year when family and friends are looking forward to gathering to celebrate. Taylor’s LBV Port is a warm and affordable luxury to enjoy together.”
The campaign officially launched on the 28th of October and will run until New Year’s Eve. It is available to watch on our YouTube channel here.
Celebrating International Sherry Week
We’re celebrating Sherry Week with Bodegas Hidalgo La Gitana, one of the oldest Sherry producers in existence and widely regarded as the deﬁnitive Manzanilla house. Bodegas Hidalgo is still family-run, currently overseen by the 8th generation of the Hidalgo family, Fermin Hidalgo. Continuity and quality have always been the most important for the company, which today uses only grapes from their vineyards in Jérez Superior. Hidalgo will also be celebrating their whopping 230th birthday next year!
Just before sherry week, we hosted a lunch at Brindisa, Soho with Fermín Hidalgo to celebrate this versatile drink. We tasted through the following sherries: Bodegas Hidalgo La Gitana Manzanilla, Pasada Pastrana Manzanilla, Amontillado Seco Napoleón, Oloroso Seco Faraón and PX Triana. These were carefully paired with delicious dishes such as Pan de Coca con Tomate, Croquetas de Jamon Ibérico and Gambas al Ajillo followed by PX Triana drizzled over vanilla ice cream.
Will Lyons recently included the Bodegas Hidalgo Pasada Pastrana and the Palo Cortado in his sherry feature for the Sunday Times Magazine. He described the Pasada Pastrana, stating, “Manzanilla is similar in style to fino, but produced around the port of Sanlucar de Barrameda rather than Jerez. This maritime climate subtly affects the yeasty flor, creating a less nutty, tangy sherry. Hailing from Bodegas Hidalgo, this has impressive depth of flavour.” About the Wellington Palo Cortado 20 Years VOS, which won a gold medal at this year’s Decanter World Wine Awards, he commented, “This has a glorious amber hue and a complexity to match, with notes of walnut skins and an almost oily texture. A fine aperitif that works well with tapas.”
Winner of the Ayala SquareMeal Female Chef of the Year Award announced
Last night, the winner of this year’s AYALA SquareMeal Female Chef of the Year award was announced. This prestigious prize was awarded to the highly deserving chef, Sally Abé. 2021 winner Sally Abé follows in the footsteps of past winners Angela Hartnett in 2018 and Skye Gyngell in 2019. After hanging up her Head Chef hat at The Harwood Arms (with a Michelin star already to her name), Abé took up the role of consultant chef for the Conrad St James, operating four F&B outlets within the hotel. The latest addition is The Pem, which takes its name from suffragette Emily Wilding Davison, whose family affectionately gave her the pet name ‘Pem’.
This major industry award was first launched in 2018 to celebrate the huge contribution female chefs are making to the UK restaurant industry. The Female Chef of the Year award aims to shine a spotlight on those women whose achievements are proving an inspiration to everyone involved in this vibrant sector.
In Champagne, only 5% of the Chefs de Caves are women and Caroline Latrive, Cellar Master at Champagne AYALA, is one of them. Commenting on the Awards, Caroline said: “We are so proud to be part of the AYALA SquareMeal Female Chef of the Year Award. We want to shine a light on the outstanding work female chefs are doing both in their kitchens and in the community at large. We are delighted to congratulate Sally Abé for winning the Award this year, not just for her superb work at The Harwood Arms and now The Pem, but also for her charity work, support for the NHS and her commitment to creating a female-led team”.
Abé was presented with her award at a Champagne reception, held for all shortlisted chefs, at Petersham Nurseries in Covent Garden. There, they served Champagne Ayala Le Blanc de Blancs 2014 en magnum. The full shortlist of chefs can be found here. Congratulations to all of the incredibly talented chefs who took part.
Taylor’s Sponsor of The Golden Vines Diversity Scholarships
Earlier this year, Taylor’s port announced in association with Liquid Icons and The Gerard Basset Wine Education Charitable Foundation their sponsorship of The Golden Vines Diversity Scholarships, now called The Taylor’s Port Golden Vines Diversity Scholarships. The Golden Vines Diversity Scholarship, Internship & Mentorship Program includes two scholarships for students from ethnic minorities wishing to undertake the Masters of Wine (MW) and Master Sommelier (MS), programs open to applicants from all over the world. These scholarships, up to a maximum of £ 55,000 for each student, cover the full cost of their courses and exams, as well as lost income during their internships.
The winners of The Taylor’s Port Golden Vines Diversity Scholarships were announced at the Golden Vines Awards Dinner, held at Annabel’s Private Club on October 7th. The 2021 Golden Vines® Diversity Scholarships were awarded to MW students Dr Erna Blancquaert and Angela Elizabeth Scott. The event also recognised the ‘star performers of the fine wine industry’, while raising funds for the late wine stalwart’s foundation through an auction of high-end wine experiences.
Adrian Bridge, CEO of Taylor’s Port, the sponsor of the scholarships, commented: “Taylor’s Port is delighted to be involved with this initiative to foster diversity in the wine industry. We are excited to see two very worthy winners have been chosen by the judges. As a company, we always worked closely with Gérard Basset and were involved in his first Hotel Du Vin in Winchester. Gérard was a great supporter of the wine industry and education, so it is an honour for us to be associated with his name and this very important award”.