Mentzendorff Announces a New Agency Partnership with Ceretto
Mentzendorff is pleased to announce a new exclusive agency partnership with Ceretto of Piedmont, Italy. The Ceretto family can trace its vineyard owning roots in Piemonte back to the late 1800’s when Riccardo Ceretto set up a merchant house in Alba to trade wines from the region. The next generations of Ceretto purchased some of the most sought after locations throughout Barolo and Barbaresco, land that one can only dream of owning in today’s world. Under the control of brother Bruno & Marcello, Ceretto built up a reputation for wines of high quality and continued to invest in increased holdings in the best Crus of Barolo and Barbaresco. The wines have gained huge following across the world both within the finest restaurants and most renowned private cellars.
Ceretto now owns four wineries across the region and farms over 160 hectares organically and is under the control of Bruno & Marcello’s children; Lisa, Roberto, Alessandro and Federico who continue to uphold and strengthen the company’s reputation for outstanding wines.
This highly acclaimed producer will sit within a portfolio of the world’s finest family owned producers of Champagne, wines, fortified wines and spirits; and more specifically will complement & strengthen the company’s Italian offerings.
With regards to Mentzendorff’s approach to new agency acquisition Managing Director, Andrew Hawes had the following to say “Taking on a new agency is always a major decision, we take our time and choose our exclusive partners carefully, looking for family owned producers who share our values and will fit naturally into our focused portfolio.” Mentzendorff’s approach has evolved in that we are finding success by developing strengths in specific areas of the market and we have found that representing complementary Estates in South Africa (Klein Constantia & Hamilton Russell) and in New Zealand (Akitu & The Crossings) is working increasingly well for us. Therefore Ceretto will sit comfortably alongside Ciacci Piccolomini (Montalcino) and Fertuna (Maremma).”