News story

May 2021

Château La Fleur de Boüard joins the portfolio

We are delighted to welcome Bordeaux Vineyard, Château La Fleur de Boüard, to the portfolio. Nestled in the middle of the Lalande-de-Pomerol appellation area close to the village of Pomerol, owner, Hubert de Boüard de Laforest, purchased the 25-hectare (60-acre) property in 1998.

Built on family heritage, Hubert de Boüard de Laforest asked his daughter Coralie de Boüard to manage the estate, and Philippe Nunes, an expert technician, was appointed technical director.

Hubert de Boüard de Laforest with his daughter, Coralie de Boüard

They have a truly unique winery; the building is made of glass and timber. At La Fleur de Boüard, the use of natural gravity throughout the cellar curbs any use of pumps, making for the gentlest extraction possible, while optimising the volume of free-run wine. Innovative expertise is the trademark of the de Boüard family. The estate houses a state of the art, oenological analytical laboratory, which leads a range of experiments and research topics on winemaking. This laboratory combines scientific and technical expertise, to enhance knowledge and constantly improve quality. Their major innovation is the property’s vat house, which is unique in the world.

The impressive winery at Château La Fleur de Boüard

Andrew Hawes comments: “This is a very exciting development – not only are we bringing a top quality Bordeaux agency into Mentzendorff, thus providing an additional complementary region and estate to our customers, but also in partnering with Hubert and his daughter Coralie we have found the most wonderful natural fit with our existing portfolio of family-owned brands and estates from around the world. Strategically it is certainly the right time, with growing interest not only in Bordeaux generally, but also “satellite appellations” such as Lalande-de-Pomerol where we perceive there to be high potential and excellent value for the consumer. We will be launching with a selection of mature vintages for the On-Premise and Independents and will be exclusive in the UK market with the later release of the 2020 vintage of Château La Fleur de Boüard and Le Plus de Boüard.”

We are very excited to work together going forward!

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