“The Brompton World Championships” a race for 500 qualifiers held on The Mall during The Ride London weekend, marked the launch of a new association for Champagne Bollinger in the U.K with the winners of the men’s & women’s individual and team awards being presented with Bollinger to mark their achievements.The relationship began with Brompton CEO – Will Butler-Adams and Andrew Hawes being introduced by former pro-cyclist David Millar and they soon found common ground between the two brands with each having an uncompromising commitment to quality, respect for the environment, a resolutely independent outlook and with strong British roots. Coupled to this was shared personal vision of a sustainable quality of life in which enjoyment of fine wine and food, health and independence can go hand in hand in modern life.

These concepts were considered further during a 3-day ride in late June from London, the home of The Brompton, to Champagne Bollinger, some 236 miles south from Calais where the Brompton & Mentzendorff teams alighted from the Eurostar, and the idea of supporting the Brompton World Championships was born.

A video of the ride is available to view here