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October 2021

Champagne Bollinger 007 Bar and Limited Edition Campaign

In celebration of over 40 years of partnership as the Official Champagne of 007 and No Time To Die, Champagne Bollinger has created a limited edition that brings together three icons: Bollinger’s signature Special Cuvée, the Aston Martin DB5 and the legendary British secret agent, James Bond.

Credit: Greg Williams

Bollinger worked with the celebrated photographer Greg Williams for the new Special Cuvée 007 Limited Edition campaign, featuring his signature cinematic style. Greg has shot posters for multiple Bond movies, including No Time To Die. He’s also shot behind the scenes at the Oscars, BAFTA and is a regular contributor to British Vogue & Vanity Fair.

The Special Cuvée 007 Limited Edition has been shot alongside the Aston Martin DB5 Goldfinger Continuation car as a backdrop. This unique car, developed by Aston Martin in collaboration with EON Productions, was built as an authentic reproduction of the iconic DB5 film car as featured in No Time To Die.

Also noteworthy is the new Bollinger 007 Bar at the Burlington Arcade, the world’s first and the only standalone branded bar in London. It offers the ultimate James Bond experience within the ‘jewel of Mayfair’.

Credit: Burlington Arcade

The Bollinger 007 bar is spread across two floors. The ground floor is resplendent in gold and black, framed with gold leaf walls and bespoke brass and marble furniture and a Bollinger bar, whilst the 1st-floor lounge is a place to luxuriate. A replica model Aston Martin DB5 prominently features in the window, alongside the Bollinger Moonraker limited edition produced to celebrate the 40th anniversary and mark the release of No Time To Die.

The boutique will showcase exclusive products such as The Bollinger 007 Limited Edition Millésimé 2011 – a vintage dedicated to 007. The 2011 vintage, an atypical year, inspired Cellar Master to produce a unique Champagne created entirely from Pinot Noir from the Grand Cru village of Aÿ, where the House was first established in 1829. This is the first time that both the vintage and village have been used exclusively by Bollinger to make a dedicated wine.

The bar will remain open until early January, so there’s time to go and enjoy a glass of Bond’s favourite Champagne!

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