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August 2018

Champagne Bollinger and the 2018 Brompton World Championships

Photo finish at the Brompton World Championships“The Brompton World Championships” a race for 500 qualifiers held on The Mall during The Ride London weekend, marked the launch of a new association for Champagne Bollinger in the U.K with the winners of the men’s & women’s individual and team awards being presented with Bollinger to mark their achievements.Winning Ladies team from Ireland celebratingThe relationship began with Brompton CEO – Will Butler-Adams and Andrew Hawes being introduced by former pro-cyclist David Millar and they soon found common ground between the two brands with each having an uncompromising commitment to quality, respect for the environment, a resolutely independent outlook and with strong British roots. Coupled to this was shared personal vision of a sustainable quality of life in which enjoyment of fine wine and food, health and independence can go hand in hand in modern life.

Champagne Bollinger at the BWC

These concepts were considered further during a 3-day ride in late June from London, the home of The Brompton, to Champagne Bollinger, some 236 miles south from Calais where the Brompton & Mentzendorff teams alighted from the Eurostar, and the idea of supporting the Brompton World Championships was born.

A video of the ride is available to view here 

Brompton to Bollinger ride

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